Understanding marketing / (Record no. 744)

000 -LEADER
fixed length control field	00514nam a2200181 4500
001 - CONTROL NUMBER
control field	0000000762
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1998####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0134904672
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	D354 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Davies, Mark A. P.
245 10 - TITLE STATEMENT
Title	Understanding marketing /
Statement of responsibility, etc	Mark A. P. Davies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Prentice Hall,
Date of publication, distribution, etc	1998.
300 ## - PHYSICAL DESCRIPTION
Extent	viii,391 p.:
Other physical details	ill.;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Date checked out	Total Checkouts	Shelving location	Barcode	Current Location	Full call number
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Reference	0000011314	Perpustakaan Politeknik Seberang Perai	HF5415.D354 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Open Shelf	0000011315	Perpustakaan Politeknik Seberang Perai	HF5415.D354 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2012-09-25	5	Open Shelf	0000011316	Perpustakaan Politeknik Seberang Perai	HF5415.D354 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Reference	0000021723	Perpustakaan Politeknik Seberang Perai	HF5415.D354 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2013-12-02	2	Open Shelf	0000021724	Perpustakaan Politeknik Seberang Perai	HF5415.D354 1998