The fundamentals of advertising / (Record no. 8365)

000 -LEADER
fixed length control field	01186nam a2200265 4500
001 - CONTROL NUMBER
control field	0000005741
003 - CONTROL NUMBER IDENTIFIER
control field	PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1999####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750615621
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5813
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	W664 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wilmshurst, John
245 10 - TITLE STATEMENT
Title	The fundamentals of advertising /
Statement of responsibility, etc	John Wilmshurst and Adrian Mackay
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Oxford :
Name of publisher, distributor, etc	Butterworth Heinemann,
Date of publication, distribution, etc	1999
300 ## - PHYSICAL DESCRIPTION
Extent	384p.;
Dimensions	23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mackay, Adrian
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Barcode	Shelving location	Current Location	Full call number
2010-07-12	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-07-12	Book	0000033102	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5813.W664 1999
2010-07-12	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-07-12	Book	0000033103	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5813.W664 1999
2010-07-12	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-07-12	Book	0000033104	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5813.W664 1999
2010-07-12	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-07-12	Book	0000033105	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5813.W664 1999
2010-07-12	Perpustakaan Politeknik Seberang Perai	2022-02-04	2010-07-12	Book	0000033106	Reference	Perpustakaan Politeknik Seberang Perai	HF5813.W664 1999