Direct marketing getting mailshots on target (Record no. 9664)

000 -LEADER
fixed length control field	00759nam a2200217 4500
001 - CONTROL NUMBER
control field	0000007776
003 - CONTROL NUMBER IDENTIFIER
control field	PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1996####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	20040000234
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.126 D597 1994
245 10 - TITLE STATEMENT
Title	Direct marketing getting mailshots on target
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Kuala Lumpur :
Name of publisher, distributor, etc	Specialist Management Resources,
Date of publication, distribution, etc	1996.
300 ## - PHYSICAL DESCRIPTION
Extent	Videocassettte :
Other physical details	30min;
Dimensions	19cm.
490 0# - SERIES STATEMENT
Series statement	Executive business channel;managing change;EBC 314
500 ## - GENERAL NOTE
General note	Includes content
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Barcode	Damaged status	Lost status	Shelving location	Withdrawn status	Current Location	Full call number
2010-07-17	Perpustakaan Politeknik Seberang Perai	2010-07-17		2010-07-17		Book	0000037014					Perpustakaan Politeknik Seberang Perai	HF5415.126 D597 1994