Entry Topical Term

Used in 4 records

001 - CONTROL NUMBER

control field: 2211

003 - CONTROL NUMBER IDENTIFIER

control field: PSP

005 - DATE AND TIME OF LATEST TRANSACTION

control field: 20101015232940.0

008 - FIXED-LENGTH DATA ELEMENTS

fixed length control field: 101015|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

Original cataloging agency: PSP

Transcribing agency: PSP

150 ## - HEADING--TOPICAL TERM

Topical term or geographic name as entry element: Sales promotion.

670 ## - SOURCE DATA FOUND

Source citation: Work cat.: (PSP)12915: Tellis, Gerard J., 1950- 2209, Advertising and sales promotion strategy /, 1998.

670 ## - SOURCE DATA FOUND

Source citation: Work cat.: (PSP)12915: Tellis, Gerard J., 1950- 2209, Advertising and sales promotion strategy /, 1998.