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Advertising campaign strategy : a guide to marketing communication plans /

by Parente, Donald; Barban, Arnold; Bergh, Bruce Vanden; Marra, James.
Publisher: Fort Worth Dryden Press, 1996Description: xx,363p.: ill.; 24 cm.ISBN: 0030128986 .Subject(s): Advertising | Marketing
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Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Reference HF5837.P221 1996 (Browse shelf) Available
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HF5837.P221 1996 Advertising campaign strategy : HF5837.P221 1996 Advertising campaign strategy : HF5837.P221 1996 Advertising campaign strategy : HF5837.P221 1996 Advertising campaign strategy : HF5837.P221 1996 Advertising campaign strategy : HF5837.S274 1998 Ad campaign planner / HF5837.S274 1998 Ad campaign planner /

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