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Pengaruh jenama, harga dan persepsi ke atas kualiti menentukan pemilihan dan pembelian pakaian di pasaran. : Kajian kes di Prangin Mall Pulau Pinang. /

by Lim Phaik Ling; Shahimah Mohd. Sherif; Siti Norfaeza Alias.
Publisher: Seberang Perai, Pulau Pinang : Jabatan Perdagangan, 2002Description: 52p. : ill.; 30cm.Subject(s): Brand choice -- Prangin Malll, PulauPinang | Clothing and dress | Marketing -- Pranginn Mall, Pulau Pinang
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Project Paper Project Paper 13 (Browse shelf) Not For Loan

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