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Sports marketing : a strategic perspective /

by Shank, Matthew D.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xxii, 553 p. : ill. ; 25 cm.ISBN: 0136218717.Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United States
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Location Call number Status Date due
Reference GV716 S42 1999 (Browse shelf) Available
Open Shelf GV716 S42 1999 (Browse shelf) Available

Includes bibliographical references and index.

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