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Services marketing /

by Kurtz, David L; Clow, Kenneth E.
Publisher: New York, NY : J. Wiley & Sons, c1998Description: xxii, 570 p. : ill. ; 25 cm.ISBN: 0471180343 (cloth : alk. paper).Subject(s): Service industries -- Marketing | Customer servicesOnline resources: Contributor biographical information | Publisher description | Table of Contents
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Location Call number Status Date due
Reference HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available

Includes bibliographical references and index.

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