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Introduction to marketing communication : an integrated approach /

by Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: 1 v. (various pagings) : ill. (some col.) ; 27 cm.ISBN: 0132690853.Other title: Introduction to marketing communications; Marketing communications.Subject(s): Communication in marketing | Advertising campaigns
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Location Call number Status Date due
Reference HF5415.123 .B87 1998 (Browse shelf) Available
Open Shelf HF5415.123 .B87 1998 (Browse shelf) Available
Open Shelf HF5415.123 .B87 1998 (Browse shelf) Available

Includes bibliographical references and index.

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