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Business marketing management : a strategic view of industrial and organizational markets /

by Hutt, Michael D; Speh, Thomas W.
Publisher: Fort Worth : Dryden Press, c1998Edition: 6th ed.Description: xxix, 777 p. : ill. ; 25 cm.ISBN: 0030206332.Subject(s): Industrial marketing -- Management -- Case studiesOnline resources: Table of contents
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Location Call number Status Date due
Reference HF5415.13 .H87 1998 (Browse shelf) Available
Open Shelf HF5415.13 .H87 1998 (Browse shelf) Available
Open Shelf HF5415.13.H87 1998 (Browse shelf) Available
Open Shelf HF5415.13.H87 1998 (Browse shelf) Available
Reference HF5415.13.H87 1998 (Browse shelf) Available

Includes bibliographical references and indexes.

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