Marketing /
by
Zikmund, William G
; D'Amico, Michael.
Publisher: Cincinnati, Ohio : South-Western College Pub., c1999Edition: 6th ed.Description: xxix, 701 p. : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.).ISBN: 0538882158.Subject(s): Marketing --
| Location | Call number | Status | Date due |
|---|---|---|---|
| Reference | HF5415 .Z54 1999 (Browse shelf) | Available | |
| Open Shelf | HF5415 .Z54 1999 (Browse shelf) | Available | |
| Open Shelf | HF5415 .Z54 1999 (Browse shelf) | Available | |
| Open Shelf | HF5415 .Z54 1999 (Browse shelf) | Available | |
| Open Shelf | HF5415 .Z54 1999 (Browse shelf) | Available | |
| Audio Visual/Electronic Resource | HF5415 Z54 1999 (Browse shelf) | Available | |
| Audio Visual/Electronic Resource | HF5415 Z54 1999 (Browse shelf) | Available | |
| Audio Visual/Electronic Resource | HF5415 Z54 1999 (Browse shelf) | Available |
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
| HF5415.Z528 1996 Basic marketing / | HF5415 .Z54 1999 Marketing / | HF5415 .Z54 1999 Marketing / | HF5415 .Z54 1999 Marketing / | HF5415 .Z54 1999 Marketing / | HF5415.122.L68 1996 Services marketing / | HF5415.122.L68 1996 Services marketing / |
Includes bibliographical references (p. 672-683) and indexes.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
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