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Managing services marketing : text and readings /

by Bateson, John E. G; Hoffman, K. Douglas.
Series: The Dryden Press series in marketing.Publisher: Fort Worth : Dryden Press, c1999Edition: 4th ed.Description: xvi, 471 p. : ill. ; 29 cm.ISBN: 0030225191.Subject(s): Service industries -- Marketing -- Management
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Location Call number Status Date due
Open Shelf HD9980.5 .B38 1999 (Browse shelf) Available
Open Shelf HD9980.5 .B38 1999 (Browse shelf) Available
Reference HD9980.5 .B38 1999 (Browse shelf) Available

Includes bibliographical references and index.

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