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Relationship marketing : strategy and implementation /

by Peck, Helen; Chartered Institute of Marketing.
Series: [CIM professional].Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Description: xiv, 509 p. : ill. ; 24 cm.ISBN: 0750636262.Subject(s): Relationship marketingOnline resources: Table of contents | Publisher description
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Reference HF5415.55 .R448 1999 (Browse shelf) Available
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HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 P478 2005 Consumer Behaviour & Marketing Strategy / HF5415.3 S73 1988 Marketing to the affluent / HF5415.55 .R448 1999 Relationship marketing : HF5415.5 C6635 2002 Customer care excellence : HF5415.5.G75 1995 Customer loyalty : HF5415.5 S36 1995 Winning the service game /

"Published in association with the Chartered Institute of Marketing."

Series statement on jacket.

Includes bibliographical references and index.

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