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Marketing management /

by Bagozzi, Richard P.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxii, 718 p. : col. ill. ; 27 cm.ISBN: 0023051620.Subject(s): Marketing -- Management
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Location Call number Status Date due
Reference HF5415.13 M35223 1998 (Browse shelf) Available
Open Shelf HF5415.13 M35223 1998 (Browse shelf) Available
Open Shelf HF5415.13 M35223 1998 (Browse shelf) Available

Includes bibliographical references and index.

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