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Creating brand loyality : the management of power positioning and really great advertising /

by Czerniawski, Richard D; Maloney, Micheal W.
Publisher: New York : American Managament Association, 1999Description: xxi, 296 p. photo 23 cm.ISBN: 0814405010 .Subject(s): Adversiting -- Brand name products | Brand loyality
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Reference HF6161.B4C94 1999 (Browse shelf) Available
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HF5961 L384 2006 Business mathematics for UiTM / HF6146.I58T47 1998 Web advertising and marketing / HF6146.T42E974 1994 Marketing channels : HF6161.B4C94 1999 Creating brand loyality : HF6383 F946 2007 101 great resumes / HF6691 Z77 2008 Business mathematics / HF9927.S45 2001 Perakaunan awalan

Includes index

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