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Advertising and sales promotion strategy /

by Tellis, Gerard J.
Publisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 483 p. : ill. (some col.) ; 26 cm.ISBN: 0321014111.Subject(s): Advertising | Sales promotion | Marketing -- Management
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Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
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HF5823.M697 1993 Asas periklanan / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 W455 1998 Advertising : HF5823.W455 2000 Advertising:

Includes bibliographical references and indexes.

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