Logo Politeknik Seberang Perai
Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 p. : ill. ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketing
Tags from this library:
No tags from this library for this title.
Log in to add tags.
    average rating: 0.0 (0 votes)
Location Call number Status Date due
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
Open Shelf HF5823 .B387 1998 (Browse shelf) Available
HF5823.B387 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
No cover image available
HF5823.A13 1996 Advertising management / HF5823.B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion : HF5823.B634 1993 Advertising manager's handbook / HF5823.B634 1993 Advertising manager's handbook /

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

There are no comments for this item.

Log in to your account to post a comment.
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023