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Advertising : principles & practice /

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 4th ed.Description: xxi, 731 p. : ill. (some col.) ; 29 cm.ISBN: 0135978815.Subject(s): Advertising
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Location Collection Call number Status Date due
Open Shelf HF5823 .W455 1998 (Browse shelf) Available
Open Shelf HF5823 .W455 1998 (Browse shelf) Available
Open Shelf Non Fiction HF5823 W455 1998 (Browse shelf) Available

Includes bibliographical references and index.

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