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Contemporary marketing /

by Kurtz, David L; Boone, Louise E.
Publisher: Australia : South-Western CENGAGE Learning, 2012Edition: 15th ed.Description: xxxiv, 669p. : ill. ; 30cm.ISBN: 9781111221782; 1111221782.Subject(s): Marketing
List(s) this item appears in: DIP | DNS
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Student's Module HF5415 .D249 2012 (Browse shelf) Available

Includes index

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