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The evolution of integrated marketing communications : the customer-driven marketplace /

by Schultz, Don E; Patti, Charles H; Kitchen, Philip J.
Description: viii, 134 pages : illustrations 26 cm.ISBN: 9780415668927.Subject(s): Communication in marketing | Customer services
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Location Call number Status Date due
Open Shelf HF5415.123 .E96 2011 (Browse shelf) Available

Includes index

Bookline Services NO. 12, Jalan Jasa 20,
Taman Medan Pejasa,
46000 Petaling Jaya,
Sebutharga 17 Jun 2015 50587 PSP 461.93 1 1 Volume

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