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principles of marketing /

by Kurtz, David L; Boone, Louis E.
Edition: 12th edition.Description: lii, 656 pages : illustrations ; 28 cm.ISBN: 0324323794; 9780324323795.Subject(s): Marketing
List(s) this item appears in: DPM
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Location Call number Status Date due
Open Shelf HF5415 .K96 2006 (Browse shelf) Available

Previous edition: 2003.

"International student ed."--Cover.

Includes bibliographical references and index.

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