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Integrated marketing communications in advertising and promotion /

by Shimp, Terence A.
Edition: 8th ed., International edition.Description: xx, 668 pages : colours, illustrations ; 28 cm.ISBN: 9780324665314 (pbk); 0324665318 (pbk).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
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Location Call number Status Date due
Open Shelf HF5415.123 .S54 2010 (Browse shelf) Available
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HF5415.122.L68 1996 Services marketing / HF5415.122.L68 1996 Services marketing / HF5415.123 .E96 2011 The evolution of integrated marketing communications : HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / HF5415.123.Y468 1998 Integrated marketing communications : HF5415.123.Y468 1998 Integrated marketing communications : HF5415.123.Y468 1998 Integrated marketing communications :

Includes index

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