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Advertising and Integrated Brand Promotion /

by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J; Scheinbaum, Angeline Close.
Description: xx, 407pages. : illustration. ; 27cm.ISBN: 9781285758442; 1285187814.Subject(s): Advertising media planning | Branding (Marketing) | Advertising
List(s) this item appears in: Perolehan Buku 2016
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Reference Reference HF5821 .O35 2015 (Browse shelf) Not For Loan

Includes index

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