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Essentials of Marketing Management /

by Lancaster, Geoffrey; Massingham, Lester.
Description: xxv, 524 pages. : illustration. ; 25 cm.ISBN: 9780415553469; 9780415553476; 9780203847206.Subject(s): Marketing -- Management
List(s) this item appears in: Perolehan Buku 2016
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Location Collection Call number Status Date due
Reference Reference HF5415.13 .L335 2010 (Browse shelf) Not For Loan
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.13.H87 1998 Business marketing management : HF5415.13.K64 2000 Marketing management / HF5415.13.L249 1995 Marketing / HF5415.13 .L335 2010 Essentials of Marketing Management / HF5415.13 .M3586 2014 Marketing strategy : HF5415.13.W249 1999 Marketing strategy : HF5415.135.C39 1992 A marketing game /

Includes index.

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