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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

by Kim, W. Chan; Mauborgne, Renee.
Description: xi, 322 pages. : 24 cm. Illustrations.ISBN: 9780316314046.Subject(s): New products | Market segmentation
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Location Collection Call number Status Date due
Open Shelf Fiction HF5415.153 .K49 2017 (Browse shelf) Available

Includes bibliographical references (p. 305-307) and index.

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