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Eating the big fish : how challenger brands can compete against brand leaders /

by Morgan, Adam.
Publisher: New York : John Wiley, 1998Description: xvii, 286 p.: pic.; 24 cm.ISBN: 0471242098 .Subject(s): Brand name products -- Management | Product management
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Location Call number Status Date due
Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Reference HF5415.15.M67 1998 (Browse shelf) Available

Includes index

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