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Eating the big fish : how challenger brands can compete against brand leaders /

by Morgan, Adam.
Publisher: New York : John Wiley, 1998Description: xvii, 286 p.: pic.; 24 cm.ISBN: 0471242098 .Subject(s): Brand name products -- Management | Product management
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Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Reference HF5415.15.M67 1998 (Browse shelf) Available
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HF5415.153 P7484 2008 Product development : HF5415.153 T485 2007 Managing product and service development : HF5415.153 U49 2005 What customer want: using outcome-driven innovation to create breakthrough products and services / HF5415.15.M67 1998 Eating the big fish : HF5415.15.M67 1998 Eating the big fish : HF5415.17.W4 1998 Devide and conquer : HF5415.17.W4 1998 Devide and conquer :

Includes index

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