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Advertising and promotion:an integrated marketing communications perspective /

by Belch, George E; Belch, Michael A.
Publisher: New York : McGraw-Hill, 2007Edition: 7th.ed.Description: xxvi; 820p. : ill.; 28cm.ISBN: 0073101265 .Subject(s): Advertising | Communication in marketing | Sales promotion --
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Reference HF5823 B387 2007 (Browse shelf) Available

Includes index

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