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What customer want: using outcome-driven innovation to create breakthrough products and services /

by Ulwick, Anthony W.
Publisher: USA : McGraw-Hill Companies, 2005Description: xxxv; 202p. : ill.; 23cm.ISBN: 0071408673 .Subject(s): New product -- Planning | Product management | Strategic planning
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Location Call number Status Date due
Open Shelf HF5415.153 U49 2005 (Browse shelf) Available

Includes index

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