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The marketing game: how the world's best companies play to win /

by Schulz, Eric.
Publisher: Holbrook ; Massachusetts : Adams media corporation, 1999Description: xiv,290p.; 24 cm.ISBN: 1580622224 .Subject(s): Marketing -- Decision making | Management games
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Location Call number Status Date due
Open Shelf HF5415.135.S38 1999 (Browse shelf) Available

Includes bibliographical reference and index

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