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Developing business strategies /

by Aaker, David A.
Publisher: New York : John Wiley, 1998Edition: 5th. ed.Description: xiv, 330 p.: ill.; 24 cm.ISBN: 0471183644 .Subject(s): Marketing -- Management | Strategic planning
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Location Call number Status Date due
Open Shelf HD30.28.A23 1998 (Browse shelf) Available
Open Shelf HD30.28.A23 1998 (Browse shelf) Available
Reference HD30.28.A23 1998 (Browse shelf) Available

Includes index

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