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How brands become icons : the principles of cultural branding

by Holt, Dodglas B.
Publisher: Boston : Harvard Business School Press, 2004Description: xiii;265p. : ill.; 24cm.ISBN: 1578517745 .Subject(s): Brand name products | Business names | Popular culture
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Reference HD69 H647 2003 (Browse shelf) Available

Includes bibliographical references and index

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