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Ethnic marketing : accepting the challenge of cultural diversity /

by Pires, Guilherme D; Stanton, P. John.
Publisher: Australia : Thomson Learning, 2005Description: xi;274p. : ill.; 23cm.ISBN: 1861529961 .Subject(s): Minority consumers | Target marleting
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Location Call number Status Date due
Reference HF5415.127 P57 2005 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.126.J39 1998 Profitable direct marketing / HF5415.126.R279 1996 Galeri MLM : HF5415.126 Z35 2006 Berubah untuk kaya / HF5415.127 P57 2005 Ethnic marketing : HF5415.127.S651 1998 Marketer : HF5415.129.C898 2000 Strategic marketing management for the Pacific Region / HF5415.129 R67 1999 Marketing channels :

Includes bibliographical references and index

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