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Marketing management /

by Winer, Russell S.
Publisher: Upper Saddle River, New Jersey : Pearson, 2007Edition: 3rd.ed.Description: xxix;500p. : ill.|28cm.ISBN: 0132296314 .Subject(s): Marketing -- Management
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Reference HF5415.13 W776 2007 (Browse shelf) Available
Open Shelf HF5415.13 W776 2007 (Browse shelf) Available
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HF5415.13 R269 1995 Business marketing strategy : HF5415.13 S898 2007 Strategic marketing and the future of consumer behaviour : HF5415.13 T845 2006 Marketing knowledge management : HF5415.13 W776 2007 Marketing management / HF5415.153 K53 2005 Blue ocean strategy : HF5415.153.P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development :

Includes index

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