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Strategic marketing : creating competitive advantages /

by West, Douglas; Ford, John; Ibrahim, Essam.
Publisher: New York : Oxford University Press, 2006Description: xxviii,517p. : ill.; 25cm.ISBN: 0199273987 .Subject(s): Marketing -- Decision making | Marketing -- Management
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Location Call number Status Date due
Open Shelf HF5415.135 .W47 2006 (Browse shelf) Available

Includes bibliographical references and index

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