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Integrated marketing communications in advertising and promotion /

by Shimp, Terence A.
Publisher: Australia : Thomson South-Western, 2007Edition: 7th.ed.ISBN: 0324408080 .Subject(s): Advertising | Communication in marketing | Sales promotion
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Location Call number Status Date due
Open Shelf HF5415.123 S55 2007 (Browse shelf) Available

Includes index

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