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Advertising promotion : supplemental aspects of intergrated marketing communications /

by Shimp, Terence A.
Publisher: Fort Worth The Dryden Press, 2000Edition: 5th ed.Description: 589p.; 27 cm.ISBN: 0030211131 .Subject(s): Communication in marketing
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Open Shelf HF5415.I23.S54 2000 (Browse shelf) Available
Open Shelf HF5415.I23.S54 2000 (Browse shelf) Available
Reference HF5415.I23.S54 2000 (Browse shelf) Available
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