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Exploring marketing research /

by Zikmund, William G.
Series: The Dryden press series in marketing.Publisher: USA The Dryden Press, c1997Edition: 6th. ed.Description: xxvii, 739p.: ill.; 27cm.ISBN: 003018763X .Subject(s): Marketing research
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Reference HF415.2.Z54 1997 (Browse shelf) Available
Open Shelf Available
Open Shelf Available
Open Shelf Available
Open Shelf Available

Includes index

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