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Database marketing : analyzing and managing customers /

by Blattberg, Robert C; Kim; Neslin, Scott A.
Publisher: New York : Springer, 2008Description: xxiv;800p. : ill.; 24cm.ISBN: 9780387725796 .Subject(s): Database management | Marketing -- Database
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Location Call number Status Date due
Reference HF5415.125 B627 2008 (Browse shelf) Available

Includes bibliographical references and index

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