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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

by Poiesz, Theo B.C; Raaij,W. Fred Van.
Publisher: Cheltenham, UK ; Edward Elgar, c2007Description: xi, 216 p. : ill. ; 24 cm.ISBN: 1843767724 (hbk.) :; 9781843767725 (hbk.).Subject(s): Marketing -- Management | Marketing -- Forecasting | Consumer behavior -- Forecasting | Strategic planning
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Location Collection Call number Status Date due
Open Shelf Non Fiction HF5415.13 S898 2007 (Browse shelf) Available

Includes bibliographical references and index.

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