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Advertising and promotion :

By Belch, George E. . Massachusetts Irwin McGraw-Hill, 1998 . xxii,762p.: 26cm . 0070060884

By Belch, George E. . New York : McGraw-Hill, 2007 . xxvi; 820p. : 28cm. . 0073101265

By Belch, George E.. . xxii, 762 p. : , Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 29 cm.. 0256218994