Politeknik Seberang Perai Search for '(su:{Sales promotion }) and su-to:Communication in marketing'

Advertising and promotion:an integrated marketing communications perspective /

By Belch, George E. . New York : McGraw-Hill, 2007 . xxvi; 820p. : 28cm. . 0073101265

By Shimp, Terence A. . Australia : Thomson South-Western, 2007 0324408080

By Belch, George E.. . xxii, 762 p. : , Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 29 cm.. 0256218994

By Rossiter, John R.. . xvi, 640 p. ;: 26 cm.. 0071155147 | 007053943X | 007053943X (hardcover)

By Shimp, Terence A.. Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Includes index 29 cm. 9781111580216 | 1111580219

By Shimp, Terence A.. London : South-Western/Cengage Learning, 2010 . xx, 668 pages : , Includes index 28 cm. 9780324665314 (pbk) | 0324665318 (pbk)