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1. Book Advertising research : theory and practice

by Davis, Joel J.

Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5814.D38 1997 ] (11). Actions: Add to cart
2. Book Advertising manager's handbook

by Bly, Robert W.

Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1993Availability: Copies available for loan: [HF5823.B634 1993 ] (10). Actions: Add to cart
3. Book Asas perancangan media : dari aspek pemasaran

by Barban, Arnold M; Cristol, Steven M; Kopec, Frank J; Mohamad Md. Yusoff.

Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1992Availability: Copies available for loan: [HF5826.5.B228 1992 ] (5). Actions: Add to cart
4. Book Asas periklanan

by Mohd. Sidin Ahmad Ishak; Noorbaithi Haji Badaruddin.

Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1993Availability: Copies available for loan: [HF5823.M697 1993 ] (33). Actions: Add to cart
5. Book Periklanan : suatu pengenalan

by Mohd Hamdan Adnan.

Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997Availability: Copies available for loan: [HF5821.M697 1997 ] (5). Actions: Add to cart
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6. Book ADVERTISING : BUSINESS 2000

by Townsley, Maria.

Availability: Copies available for loan: [HF 5813 TOW 2001] (1). Actions: Add to cart
7. Book Marketing channels : infomercials and the future of televised marketing

by Evans, Craig Robert.

Publisher: Upper Saddle River : Prentice Hall, 1994Availability: Copies available for loan: [HF6146.T42E974 1994 ] (5). Actions: Add to cart
8. Book Cutting edge advertising

by Aitchison, Jim.

Edition: 2nd.ed. Publisher: Singapore : Prentice Hall, 2004Availability: Copies available for loan: [HF5823 A37 2004 ] (1). Actions: Add to cart
9. Journal/Magazine Articles Teliti dengan ketelusan iklan

by Solihin Sidek.

Source: Dewan ekonomiAvailability: Journal/Magazine ArticlesHG445.5.D49 (1) Actions: Add to cart
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10. Book Advertising communications & promotion management

by Rossiter, John R; Percy, Larry; Percy, Larry.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3). Actions: Add to cart
11. Book Truth, lies, and advertising : the art of account planning

by Steel, Jon.

Publisher: New York : Wiley, c1998Online Access: Contributor biographical information | Publisher description | Table of Contents Availability: Copies available for loan: [HF5837 .S73 1998] (2), [HF5837.S73 1998 ] (1). Actions: Add to cart
12. Book Advertising and Integrated Brand Promotion

by O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J; Scheinbaum, Angeline Close.

Availability: Copies available for reference: [HF5821 .O35 2015] (1 ). Actions: Add to cart
13. Book Advertising management

by Batra, Rajeev; Aaker, David A; Myers, John G.

Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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14. Book Advertising and promotion : an intergrated marketing communications perspective

by Belch, George E; Belch, Michael E.

Edition: 4th ed. Publisher: Massachusetts Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5823.B387 1998 ] (3). Copies available for reference: [HF5823.B387 1998] (1 ).
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15. Book Advertising campaign strategy : a guide to marketing communication plans

by Parente, Donald; Barban, Arnold; Bergh, Bruce Vanden; Marra, James.

Publisher: Fort Worth Dryden Press, 1996Availability: Copies available for loan: [HF5837.P221 1996 ] (8). Actions: Add to cart
16. Book Konsep asas pengiklanan

by Mohamad Md. Yusoff.

Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1995Availability: Copies available for loan: [HF5821.M697 1995 ] (5). Actions: Add to cart
17. Book Tested advertising methods

by Caples, John.

Edition: 5th.ed. Publisher: Paramus, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5823.C18 1997 ] (5). Actions: Add to cart
18. Book Ad campaign planner

by Sayre, Shay.

Publisher: Cincinnati, Ohio : South-Western College Publishing, c1998Availability: Copies available for loan: [HF5837.S274 1998 ] (5). Actions: Add to cart
19. Book Advertising and promotion:an integrated marketing communications perspective

by Belch, George E; Belch, Michael A.

Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1). Actions: Add to cart
20. Book Contemporary advertising

by Arens, William F.

Edition: 10th.ed. Publisher: New York : McGraw-Hill, 2006Availability: Copies available for loan: [HF5821.A678 2006 ] (1). Actions: Add to cart
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