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Advertising research : theory and practice
by Davis, Joel J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5814.D38 1997 ] (11).
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Advertising manager's handbook
by Bly, Robert W.
Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1993Availability: Copies available for loan: [HF5823.B634 1993 ] (10).
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Asas perancangan media : dari aspek pemasaran
by Barban, Arnold M;
Cristol, Steven M;
Kopec, Frank J;
Mohamad Md. Yusoff.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1992Availability: Copies available for loan: [HF5826.5.B228 1992 ] (5).
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Asas periklanan
by Mohd. Sidin Ahmad Ishak;
Noorbaithi Haji Badaruddin.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1993Availability: Copies available for loan: [HF5823.M697 1993 ] (33).
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5. |
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Periklanan : suatu pengenalan
by Mohd Hamdan Adnan.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997Availability: Copies available for loan: [HF5821.M697 1997 ] (5).
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ADVERTISING : BUSINESS 2000
by Townsley, Maria.
Availability: Copies available for loan: [HF 5813 TOW 2001] (1).
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Marketing channels : infomercials and the future of televised marketing
by Evans, Craig Robert.
Publisher: Upper Saddle River : Prentice Hall, 1994Availability: Copies available for loan: [HF6146.T42E974 1994 ] (5).
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Cutting edge advertising
by Aitchison, Jim.
Edition: 2nd.ed. Publisher: Singapore : Prentice Hall, 2004Availability: Copies available for loan: [HF5823 A37 2004 ] (1).
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Teliti dengan ketelusan iklan
by Solihin Sidek.
Source: Dewan ekonomiAvailability: Journal/Magazine ArticlesHG445.5.D49
(1)
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Advertising communications & promotion management
by Rossiter, John R;
Percy, Larry;
Percy, Larry.
Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3).
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Truth, lies, and advertising : the art of account planning
by Steel, Jon.
Publisher: New York : Wiley, c1998Online Access: Contributor biographical information | Publisher description | Table of Contents Availability: Copies available for loan: [HF5837 .S73 1998] (2), [HF5837.S73 1998 ] (1).
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas C;
Allen, Chris T;
Semenik, Richard J;
Scheinbaum, Angeline Close.
Availability: Copies available for reference: [HF5821 .O35 2015] (1 ).
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13. |
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Advertising management
by Batra, Rajeev;
Aaker, David A;
Myers, John G.
Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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Advertising and promotion : an intergrated marketing communications perspective
by Belch, George E;
Belch, Michael E.
Edition: 4th ed. Publisher: Massachusetts Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5823.B387 1998 ] (3). Copies available for reference: [HF5823.B387 1998] (1 ).
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Advertising campaign strategy : a guide to marketing communication plans
by Parente, Donald;
Barban, Arnold;
Bergh, Bruce Vanden;
Marra, James.
Publisher: Fort Worth Dryden Press, 1996Availability: Copies available for loan: [HF5837.P221 1996 ] (8).
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Konsep asas pengiklanan
by Mohamad Md. Yusoff.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1995Availability: Copies available for loan: [HF5821.M697 1995 ] (5).
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Tested advertising methods
by Caples, John.
Edition: 5th.ed. Publisher: Paramus, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5823.C18 1997 ] (5).
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Ad campaign planner
by Sayre, Shay.
Publisher: Cincinnati, Ohio : South-Western College Publishing, c1998Availability: Copies available for loan: [HF5837.S274 1998 ] (5).
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Advertising and promotion:an integrated marketing communications perspective
by Belch, George E;
Belch, Michael A.
Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1).
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Contemporary advertising
by Arens, William F.
Edition: 10th.ed. Publisher: New York : McGraw-Hill, 2006Availability: Copies available for loan: [HF5821.A678 2006 ] (1).
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