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Services marketing : Australia and New Zealand
by Lovelock, Christopher H;
Patterson, Paul G;
Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.122.L68 1998 ] (3).
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2. |
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Asas maklumat media baruSource: Majalah PCAvailability: Journal/Magazine ArticlesQA76.M233
(1)
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No cover image available
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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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Essentials of marketing
by Lancaster, Geoff;
Massingham, Lester.
Edition: 3rd.ed. Publisher: London : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.L2625 1999 ] (1).
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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8. |
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Marketing for leisure and tourism
by Morgan, Michael.
Publisher: London : Prentice Hall, 1996Availability: Copies available for loan: [GV188.M67 1996 ] (6).
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Hospitality and travel marketing
by Morrison, Alastair M.
Edition: 2nd.ed. Publisher: Albany Delmar Publisher, 1996Availability: Copies available for loan: [TX911.3.M3M67 1996 ] (5).
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Promotion and marketing for broadcasting and cable
by Ferguson, Douglas A;
Klein, Robert A.
Publisher: Boston : Focal Press, 1999Availability: Copies available for loan: [HE8689.6.S85 1999 ] (1).
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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12. |
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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13. |
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Services marketing
by Lovelock, Christopher H.
Edition: 3rd.ed. Publisher: Upper Saddle River : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.122.L68 1996 ] (10).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Marketing on a budget
by Jay, Ros.
Publisher: London : Internaltional Thomson Publishing Europe, 1998Availability: Copies available for loan: [HF5415.13.J39 1998] (5).
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Total integrated marketing : breaking the bounds of the function
by Hulbert, James Mac;
Piercy, Nigel F.
Publisher: New York : Free Press, 2003Availability: Copies available for loan: [HF5415 H865 2003 ] (1).
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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The financial services marketing handbook : tactics and techniques that produce results
by Ehrlich, Evelyn;
Fanelli, Duke.
Publisher: New Jersey : Bloomberg Press, 2004Availability: Copies available for loan: [HG 181 E38 2004 ] (1).
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Cases in strategic marketing management : busineaa strategies in muslim countries
by Quelch, John A.
Publisher: New Jersey : Prentice Hall, 2001Availability: Copies available for loan: [HF5415.12 Q45 2000 ] (1).
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