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Services marketing : Australia and New Zealand
by Lovelock, Christopher H;
Patterson, Paul G;
Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.122.L68 1998 ] (3).
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2. |
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Essentials of marketing
by Lancaster, Geoff;
Massingham, Lester.
Edition: 3rd.ed. Publisher: London : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.L2625 1999 ] (1).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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4. |
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Promotion and marketing for broadcasting and cable
by Ferguson, Douglas A;
Klein, Robert A.
Publisher: Boston : Focal Press, 1999Availability: Copies available for loan: [HE8689.6.S85 1999 ] (1).
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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7. |
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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9. |
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Total integrated marketing : breaking the bounds of the function
by Hulbert, James Mac;
Piercy, Nigel F.
Publisher: New York : Free Press, 2003Availability: Copies available for loan: [HF5415 H865 2003 ] (1).
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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The financial services marketing handbook : tactics and techniques that produce results
by Ehrlich, Evelyn;
Fanelli, Duke.
Publisher: New Jersey : Bloomberg Press, 2004Availability: Copies available for loan: [HG 181 E38 2004 ] (1).
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Cases in strategic marketing management : busineaa strategies in muslim countries
by Quelch, John A.
Publisher: New Jersey : Prentice Hall, 2001Availability: Copies available for loan: [HF5415.12 Q45 2000 ] (1).
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Strategic marketing : creating competitive advantages
by West, Douglas;
Ford, John;
Ibrahim, Essam.
Publisher: New York : Oxford University Press, 2006Availability: Copies available for loan: [HF5415.135 .W47 2006 ] (1).
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Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice
by McNamara, Hannah.
Publisher: London : Thorogood, 2007Availability: Copies available for loan: [HD30.4 M113 2007 ] (1). Damaged (1).
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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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Crisis marketing : when bad things happen to good companies
by Marconi, Joe.
Publisher: Kuala Lumpur : Golden Book Centre, 1992Availability: Copies available for loan: [HF5415.122.M367 1992 ] (1).
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Marketing visions
by Bradmore, Don;
Joy, Sally;
Kimberley, Chris;
Walker, Ian.
Edition: 2nd.ed. Publisher: Sydney : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.13.B798 1997 ] (3).
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Services marketing : a strategic approach
by Goncalves, Karen P.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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Marketing knowledge management : managing knowledge in market oriented companies
by Troilo, Gabriele.
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Online Access: Table of contents only Availability: Copies available for loan: [HF5415.13 T845 2006] (1). Copies available for reference: [HF5415.13 T845 2006] (1 ).
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