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1. Book Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia

by Norhazita Abdullah.

Edition: Sesi Julai 2004 Publisher: Politeknik Seberang Perai : Jabatan Perdagangan , 2004Availability: Copies available for loan: [HF345 M544 2004 ] (1). Actions: Add to cart
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2. Book Marketing Management

by Yusniza Kamarulzaman; Nor Khalida Abu.

Edition: Second Edition Availability: Copies available for loan: [HF5415.13 .Y95 2016] (1). Actions: Add to cart
3. Book Strategic marketing

by Cravens, David W.

Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4). Actions: Add to cart
4. Book Marketing

by Kotler, Philip; Adam, Stewart; Armstrong, Gary; Brown, Linden.

Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1). Actions: Add to cart
5. Book Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A.

Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3). Actions: Add to cart
6. Book Strategic marketing management for the Pacific Region

by Cravens, David W; Merrilees, Bill; Walker, Rhett H.

Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1). Actions: Add to cart
7. Book Concurrent marketing : integrated product, sales and sevices

by Cespedes, Frank V.

Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3). Actions: Add to cart
8. Book Developing business strategies

by Aaker, David A.

Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3). Actions: Add to cart
9. Book The portable MBA in marketing

by Schewe, Charles D; Hiam, Alexander Watson.

Edition: 2nd ed. Publisher: New York : John Wiley & Sons, 1998Availability: Copies available for loan: [HF5415.13.H47.S314 1998 ] (2). Copies available for reference: [HF5415.13.H47.S314 1998] (1 ).
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10. Book Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5). Actions: Add to cart
11. Book Marketing research : an applied approach

by Kinnear, Thomas C; Taylor, James R.

Edition: 5th.ed. Publisher: New York : McGraw-Hill, 1996Availability: Copies available for loan: [HF5415.2.K53 1996 ] (5). Actions: Add to cart
12. Book Basic marketing

by Zikmund, William G; d' Amico, Micheal.

Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4). Actions: Add to cart
13. Book Marketing management: knowledge and skills

by Peter, J.Paul; Donnelly, James H.

Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ). Actions: Add to cart
14. Book Marketing management

by Kotler, Philip.

Edition: Milennium edition Publisher: New Jersey Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.K64 2000 ] (10). Actions: Add to cart
15. Book Marketing logistics

by Christopher, Martin.

Publisher: Oxford : Butterworth-Heinemann, 1997Availability: Copies available for loan: [HF5415.13.C538 1997 ] (5). Actions: Add to cart
16. Book Marketing management : analysis, planning, implementation, and control

by Kotler, Philip.

Edition: Millennium ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.K64 2000 ] (8). Actions: Add to cart
17. Book Marketing management

by Dickson, Peter R.

Edition: 2nd. ed. Publisher: Fort Worth, Florida The Dryden Press, 1997Availability: Copies available for loan: [HF5414.13.D48 1997 ] (5). Actions: Add to cart
18. Book Market-based management : strategies for growing customer value and profitability

by Best, Roger J.

Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3). Actions: Add to cart
19. Book Principles of service marketing and management

by Lovelock, Christopher; Wright, Lauren.

Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2). Actions: Add to cart
20. Book Marketing management : a strategic approach with a global orientation

by Boyd, Harper W.,Jr; Larreche, Jean-Claude; Walker, Orville C.

Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6). Actions: Add to cart
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