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1. Book Marketing Management

by Yusniza Kamarulzaman; Nor Khalida Abu.

Edition: Second Edition Availability: Copies available for loan: [HF5415.13 .Y95 2016] (1). Actions: Add to cart
2. Book Marketing

by Kotler, Philip; Adam, Stewart; Armstrong, Gary; Brown, Linden.

Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1). Actions: Add to cart
3. Book Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A.

Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3). Actions: Add to cart
4. Book Global marketing : Foreign entry,local marketing &global management

by Johansson, Johny K.

Edition: 4th.ed. Publisher: Boston : McGraw-Hill, 2006Availability: Copies available for loan: [HF1416 .J63 2006] (1). Copies available for reference: [HF1416.J63 2006 ] (1 ).
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5. Book Strategic marketing : creating competitive advantages

by West, Douglas; Ford, John; Ibrahim, Essam.

Publisher: New York : Oxford University Press, 2006Availability: Copies available for loan: [HF5415.135 .W47 2006 ] (1). Actions: Add to cart
6. Book Marketing communications policies

by Busch, Rainer; eidenspinner, Margarete; Unger, Fritz.

Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2). Actions: Add to cart
7. Book Crisis marketing : when bad things happen to good companies

by Marconi, Joe.

Publisher: Kuala Lumpur : Golden Book Centre, 1992Availability: Copies available for loan: [HF5415.122.M367 1992 ] (1). Actions: Add to cart
8. Book Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel

by Poiesz, Theo B.C; Raaij,W. Fred Van.

Publisher: Cheltenham, UK ; Edward Elgar, c2007Availability: Copies available for loan: [HF5415.13 S898 2007] (1). Actions: Add to cart
9. Book Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by Light, Larry; Kiddon, Joan.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Online Access: Table of contents only Availability: Copies available for loan: [HF5415.1255 L723 2009] (1). Actions: Add to cart
10. Book Strategic Marketing Problems : cases and comments

by Kerin, Roger A; Peterson, Robert A.

Edition: SEVENTH EDITIONPublisher: Availability: Copies available for loan: [HF5415 .I35K47 1998] (1). Actions: Add to cart
11. Book Strategic marketing

by Cravens, David W.

Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4). Actions: Add to cart
12. Book Marketing knowledge management : managing knowledge in market oriented companies

by Troilo, Gabriele.

Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Online Access: Table of contents only Availability: Copies available for loan: [HF5415.13 T845 2006] (1). Copies available for reference: [HF5415.13 T845 2006] (1 ).
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13. Book Marketing management : an Asian perspective

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, c2009Availability: Copies available for loan: [HF5415.313 M364 2009] (3). Actions: Add to cart
14. Book Concurrent marketing : integrated product, sales and sevices

by Cespedes, Frank V.

Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3). Actions: Add to cart
15. Book Developing business strategies

by Aaker, David A.

Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3). Actions: Add to cart
16. Book The portable MBA in marketing

by Schewe, Charles D; Hiam, Alexander Watson.

Edition: 2nd ed. Publisher: New York : John Wiley & Sons, 1998Availability: Copies available for loan: [HF5415.13.H47.S314 1998 ] (2). Copies available for reference: [HF5415.13.H47.S314 1998] (1 ).
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17. Book Market-based management : strategies for growing customer value and profitability

by Best, Roger J.

Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3). Actions: Add to cart
18. Book Principles of service marketing and management

by Lovelock, Christopher; Wright, Lauren.

Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2). Actions: Add to cart
19. Book The marketing game: how the world's best companies play to win

by Schulz, Eric.

Publisher: Holbrook ; Massachusetts : Adams media corporation, 1999Availability: Copies available for loan: [HF5415.135.S38 1999 ] (1). Actions: Add to cart
20. Book The marketer's guide to public relations in the 21st century

by Harris, Thomas L; Whalen, Patricia T.

Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HD59 H37 2006 ] (1). Actions: Add to cart
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