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21. Book Marketing strategy : text and cases

by Ferrell, O.C; Hartline, Michael D.

Edition: SIXTH EDITIONAvailability: Copies available for reference: [HF5415.13 .M3586 2014] (1 ). Actions: Add to cart
22. Book Strategic Marketing Problems : cases and comments

by Kerin, Roger A; Peterson, Robert A.

Edition: SEVENTH EDITIONPublisher: Availability: Copies available for loan: [HF5415 .I35K47 1998] (1). Actions: Add to cart
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