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Essentials of services marketing
by Hoffman, K.Douglas;
Bateson, John E.G.
Publisher: Fort Worth The Dryden Press, 1997Availability: Copies available for loan: [HD9980.5.H644 1997 ] (3).
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2. |
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Marketing planning for services
by McDonald, Malcolm;
Payne, Adrian.
Publisher: Oxford : Butterworth-Heinemann, 1996Availability: Copies available for loan: [HD9980.5.M388 1996 ] (5).
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3. |
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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4. |
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Services marketing
by Lovelock, Christopher H.
Edition: 3rd.ed. Publisher: Upper Saddle River : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.122.L68 1996 ] (10).
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Services marketing : Australia and New Zealand
by Lovelock, Christopher H;
Patterson, Paul G;
Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.122.L68 1998 ] (3).
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6. |
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Services marketing : a strategic approach
by Goncalves, Karen P.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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