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1. Book Consumer Behaviour & Marketing Strategy

by Peter, J.Paul; Olson, Jerry C.

Edition: 7th edition Publisher: New York : McGraw Hill Irwin, 2005Availability: Copies available for loan: [HF5415.3 P478 2005 ] (2). Actions: Add to cart
2. Book Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 5th ed.Publisher: Boston : Irwin/McGraw-Hill, c1999Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: [HF5415.3 .P468 1999] (5). Actions: Add to cart

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